Amazon-Pressemitteilung: Buchhändler sollen direkt an Kindle-Verkäufen mitverdienen


Soeben weist mich Cynx auf eine auf­se­hen­er­re­gen­de Pres­se­mit­tei­lung von Ama­zon hin. Der Online­ver­sen­der bie­tet Buch­händ­lern an, dass sie Kind­les ver­kau­fen kön­nen. Auf alle über die jewei­li­gen Gerä­te ver­kauf­ten eBooks erhält der Buch­händ­ler danach für zwei Jah­re einen Anteil von 10% des (Net­to-) Ver­kaufs­prei­ses. Alter­na­tiv kann man auch die eRea­der und Tablets güns­ti­ger erhal­ten (und somit mehr über den Ver­kauf ver­die­nen), bekommt dann aber kei­ne eBook-Absatzbeteiligung.

Dabei ist die Erst­be­stel­lung von Kind­les für die Buch­händ­ler völ­lig pro­blem­los, denn Ama­zon nimmt sie inner­halb von sechs Mona­ten zum vol­len Preis zurück, damit kön­nen die Betrei­ber der Buch­lä­den somit ohne Risi­ko tes­ten, ob der Absatz funktioniert.

Der­zeit gibt es die­ses Betei­li­gungs­mo­dell vor­erst nur in den USA, aber es ist abzu­se­hen, dass Ama­zon es mit Sicher­heit auch hier in Deutsch­land ein­füh­ren wird. Ist das der Aus­weg aus dem eBook-Dilem­ma der Buch­händ­ler? Erneut muss man dem Online­ver­sen­der zuge­ste­hen, der Kon­kur­renz nicht um Jah­re, son­dern um Äonen vor­aus zu sein. Zweck der Akti­on ist es natür­lich, die eige­ne Vor­macht­stel­lung noch wei­ter aus­zu­bau­en, aller­dings ist das Kon­zept nicht anders als bahn­bre­chend zu nennen.

Wür­de das auch in Deutsch­land ein­ge­führt, wäre das Zeter und Mor­dio-Geschrei ins­be­son­de­re des Groß- und Zwi­schen­han­dels sicher­lich tosend, denn das brä­che uralte, star­re (und zu nicht gerin­gen Tei­len inzwi­schen auch über­flüs­si­ge) Buch­han­dels­struk­tu­ren auf. Für den Buch­händ­ler ist das im Prin­zip eine fei­ne Sache: nach dem Ver­kauf ver­dient er an jedem abge­setz­ten eBook mit, ohne auch nur einen Fin­ger zu rühen.

Ich bin schon sehr gespannt, wie die hie­si­ge Bran­che dar­auf reagie­ren wird, die alles ande­re als agil ist – erfah­rungs­ge­mäß mit Gezeter … :)


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Der Text der Pressemitteilung:

Inde­pen­dent Books­to­res Can Now Sell Kind­les and Earn 10% from Future Kind­le Books Sold

Ama­zon Source makes it easy for inde­pen­dent books­to­res and small retailers to earn addi­tio­nal reve­nue by sel­ling Kindles

Book­sel­lers can recei­ve 10% of the pri­ce of Kind­le books purcha­sed from the devices they sell

The first order is worry-free for retailers—Amazon will buy back the inven­to­ry for up to six mon­ths after the first order, no ques­ti­ons and no penalties

SEATTLE–(BUSINESS WIRE)–Nov. 6, 2013– (NASDAQ:AMZN)— today intro­du­ced Ama­zon Source, a new pro­gram that enab­les inde­pen­dent books­to­res and other retailers to sell Kind­le devices and access­ories, and earn money while doing so. In addi­ti­on to a dis­count on purcha­sing Kind­les and Kind­le access­ories for resa­le, retailers will have the opti­on of recei­ving 10% of every Kind­le book purcha­sed on Kind­le devices sold by the books­to­re for the first two years after a cus­to­mer buys a device. Learn more at

We belie­ve that retailers, online or off­line, small or lar­ge, should be stri­ving to offer cus­to­mers what they want—and many cus­to­mers want to read both digi­tal and print books,” said Russ Gran­di­net­ti, Vice Pre­si­dent, Ama­zon Kind­le. “For many years, books­to­res have suc­cess­ful­ly sold print books on Amazon—now Ama­zon Source extends this oppor­tu­ni­ty to digi­tal. With Ama­zon Source, cus­to­mers don’t have to choo­se bet­ween e‑books and their favo­ri­te neigh­bor­hood bookstore—they can have both.”

Ama­zon Source builds on the tech­no­lo­gy and sales inte­gra­ti­on laun­ched with Water­stones in 2012.

We are com­mit­ted to offe­ring the best pos­si­ble book buy­ing expe­ri­ence. It is a tru­ly exci­ting pro­spect to harness the respec­ti­ve strengths of Water­stones and Ama­zon to pro­vi­de a dra­ma­ti­cal­ly bet­ter digi­tal rea­ding expe­ri­ence for our cus­to­mers. Along­side Ama­zon, we have mar­ried the best digi­tal rea­ders, the Kind­le fami­ly, to the sin­gu­lar plea­su­res of brow­sing a cura­ted book­shop. With the com­bi­na­ti­on of our talents we are on our way to offe­ring the excep­tio­nal cus­to­mer pro­po­si­ti­on to which we both aspi­re,” said James Daunt, Mana­ging Direc­tor of Waterstones.

Several books­to­res have alrea­dy been using Ama­zon Source in a pilot program.

This is a natu­ral fit. Ama­zon and Uni­ver­si­ty of Puget Sound both offer edu­ca­tio­nal resour­ces to stu­dents, and it’s always bet­ter to work tog­e­ther. Being a small store some­ti­mes hin­ders our opti­ons to sell tech­no­lo­gy devices, but Ama­zon Source made it very easy to sign up and place our first order. We think our stu­dents will be real­ly hap­py to be able to touch and try Kind­le tablets and e‑readers in their cam­pus store. Having the pro­ducts right in front of them makes buy­ing decisi­ons easier and more con­ve­ni­ent,” said Bar­ba­ra Raci­ne, Books­to­re Mana­ger at the Uni­ver­si­ty of Puget Sound Cam­pus Books­to­re, Taco­ma, WA.

JJ Books is exci­ted to expand our selec­tion to now inclu­de Kind­le devices for our cus­to­mers. We are sel­ling Kind­le e‑readers, tablets, and access­ories in our store to expand our cus­to­mer base and build toward the future books­to­re model. We feel that Ama­zon is the lea­der for e‑readers. Tea­ming up with Ama­zon to bridge the move to elec­tro­nic books will help us find a means of long-term via­bi­li­ty for our inde­pen­dent books­to­re. Kind­le will help us bridge the evo­lu­ti­on of the books­to­re into the Inter­net age,” said Jason Bai­ley, Co-Owner of JJ Books, Bothell, WA.

Retailers that are part of the pro­gram can use Ama­zon Source ( to purcha­se Kind­le devices and access­ories for resa­le. Retailers can choo­se bet­ween two programs:

1) Book­sel­ler Pro­gram: Earn 10% of the pri­ce of every Kind­le book purcha­sed by their cus­to­mers from their Kind­le devices for two years from device purcha­se. This is in addi­ti­on to the dis­count the book­sel­ler recei­ves when purcha­sing the devices and access­ories from Amazon.

2) Gene­ral Retail Pro­gram: Recei­ve a lar­ger dis­count when purcha­sing the devices from Ama­zon, but do not recei­ve reve­nue from their cus­to­mers’ Kind­le book purchases.

The first order from Ama­zon Source is worry-free for retailers—if a retailer deci­des they no lon­ger want to sell Kind­le, Ama­zon will buy back the inven­to­ry for up to six mon­ths after their first order, with no ques­ti­ons asked.

To learn more about Ama­zon Source visit, or con­ta­ct Ama­zon Source at:

About, Inc. (NASDAQ:AMZN), a For­tu­ne 500 com­pa­ny based in Seat­tle, ope­ned on the World Wide Web in July 1995 and today offers Earth’s Big­gest Selec­tion., Inc. seeks to be Earth’s most cus­to­mer-centric com­pa­ny, whe­re cus­to­mers can find and dis­co­ver anything they might want to buy online, and endea­vors to offer its cus­to­mers the lowest pos­si­ble pri­ces. and other sel­lers offer mil­li­ons of uni­que new, refur­bis­hed and used items in cate­go­ries such as Books; Movies, Music & Games; Digi­tal Down­loads; Elec­tro­nics & Com­pu­ters; Home & Gar­den; Toys, Kids & Baby; Gro­ce­ry; Appa­rel, Shoes & Jewel­ry; Health & Beau­ty; Sports & Out­doors; and Tools, Auto & Indus­tri­al. Ama­zon Web Ser­vices pro­vi­des Amazon’s deve­lo­per cus­to­mers with access to in-the-cloud infra­st­ruc­tu­re ser­vices based on Amazon’s own back-end tech­no­lo­gy plat­form, which deve­lo­pers can use to enab­le vir­tual­ly any type of busi­ness. Kind­le Paper­white is the world’s best-sel­ling and most advan­ced e‑reader. It fea­tures new dis­play tech­no­lo­gy with hig­her con­trast, the next genera­ti­on built-in light, a fas­ter pro­ces­sor, the latest touch tech­no­lo­gy, and exclu­si­ve new fea­tures desi­gned from the ground up for rea­ders. Kind­le, the ligh­test and smal­lest Kind­le, fea­tures impro­ved fonts and fas­ter page turns. The new Kind­le Fire HDX fea­tures a stun­ning exclu­si­ve 7” or 8.9” HDX dis­play, a quad-core 2.2 GHz pro­ces­sor, 2x more memo­ry, and 11 hours of bat­te­ry life, as well as exclu­si­ve new fea­tures of Fire OS 3.0 inclu­ding X‑Ray for Music, Second Screen, Prime Instant Video down­loads, and the revo­lu­tio­na­ry new May­day but­ton. The all-new Kind­le Fire HD inclu­des an HD dis­play, high-per­for­mance pro­ces­sor and dual spea­kers at a bre­akthrough price.

Ama­zon and its affi­lia­tes ope­ra­te web­sites, inclu­ding,,,,,,,,,,, and As used her­ein, “,” “we,” “our” and simi­lar terms inclu­de, Inc., and its sub­si­dia­ries, unless the con­text indi­ca­tes otherwise.

For­ward-Loo­king Statements

This announ­ce­ment con­tains for­ward-loo­king state­ments wit­hin the mea­ning of Sec­tion 27A of the Secu­ri­ties Act of 1933 and Sec­tion 21E of the Secu­ri­ties Exchan­ge Act of 1934. Actu­al results may dif­fer signi­fi­cant­ly from management’s expec­ta­ti­ons. The­se for­ward-loo­king state­ments invol­ve risks and uncer­tain­ties that inclu­de, among others, risks rela­ted to com­pe­ti­ti­on, manage­ment of growth, new pro­ducts, ser­vices and tech­no­lo­gies, poten­ti­al fluc­tua­tions in ope­ra­ting results, inter­na­tio­nal expan­si­on, out­co­mes of legal pro­cee­dings and claims, ful­fill­ment and data cen­ter opti­miz­a­ti­on, sea­so­na­li­ty, com­mer­cial agree­ments, acqui­si­ti­ons and stra­te­gic tran­sac­tions, for­eign exchan­ge rates, sys­tem inter­rup­ti­on, inven­to­ry, government regu­la­ti­on and taxa­ti­on, pay­ments and fraud. More infor­ma­ti­on about fac­tors that poten­ti­al­ly could affect’s finan­cial results is inclu­ded in’s filings with the Secu­ri­ties and Exchan­ge Com­mis­si­on, inclu­ding its most recent Annu­al Report on Form 10‑K and sub­se­quent filings.


Ama­zon-Logo Copy­right Amazon

AutorIn: Stefan Holzhauer

Meist harm­lo­ser Nerd mit natür­li­cher Affi­ni­tät zu Pixeln, Bytes, Buch­sta­ben und Zahn­rä­dern. Kon­su­miert zuviel SF und Fan­ta­sy und schreibt seit 1999 online darüber.

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