Soeben weist mich Cynx auf eine aufsehenerregende Pressemitteilung von Amazon hin. Der Onlineversender bietet Buchhändlern an, dass sie Kindles verkaufen können. Auf alle über die jeweiligen Geräte verkauften eBooks erhält der Buchhändler danach für zwei Jahre einen Anteil von 10% des (Netto-) Verkaufspreises. Alternativ kann man auch die eReader und Tablets günstiger erhalten (und somit mehr über den Verkauf verdienen), bekommt dann aber keine eBook-Absatzbeteiligung.
Dabei ist die Erstbestellung von Kindles für die Buchhändler völlig problemlos, denn Amazon nimmt sie innerhalb von sechs Monaten zum vollen Preis zurück, damit können die Betreiber der Buchläden somit ohne Risiko testen, ob der Absatz funktioniert.
Derzeit gibt es dieses Beteiligungsmodell vorerst nur in den USA, aber es ist abzusehen, dass Amazon es mit Sicherheit auch hier in Deutschland einführen wird. Ist das der Ausweg aus dem eBook-Dilemma der Buchhändler? Erneut muss man dem Onlineversender zugestehen, der Konkurrenz nicht um Jahre, sondern um Äonen voraus zu sein. Zweck der Aktion ist es natürlich, die eigene Vormachtstellung noch weiter auszubauen, allerdings ist das Konzept nicht anders als bahnbrechend zu nennen.
Würde das auch in Deutschland eingeführt, wäre das Zeter und Mordio-Geschrei insbesondere des Groß- und Zwischenhandels sicherlich tosend, denn das bräche uralte, starre (und zu nicht geringen Teilen inzwischen auch überflüssige) Buchhandelsstrukturen auf. Für den Buchhändler ist das im Prinzip eine feine Sache: nach dem Verkauf verdient er an jedem abgesetzten eBook mit, ohne auch nur einen Finger zu rühen.
Ich bin schon sehr gespannt, wie die hiesige Branche darauf reagieren wird, die alles andere als agil ist – erfahrungsgemäß mit Gezeter … :)
Der Text der Pressemitteilung:
Independent Bookstores Can Now Sell Kindles and Earn 10% from Future Kindle Books Sold
Amazon Source makes it easy for independent bookstores and small retailers to earn additional revenue by selling Kindles
Booksellers can receive 10% of the price of Kindle books purchased from the devices they sell
The first order is worry-free for retailers—Amazon will buy back the inventory for up to six months after the first order, no questions and no penalties
SEATTLE–(BUSINESS WIRE)–Nov. 6, 2013– (NASDAQ:AMZN)—Amazon.com today introduced Amazon Source, a new program that enables independent bookstores and other retailers to sell Kindle devices and accessories, and earn money while doing so. In addition to a discount on purchasing Kindles and Kindle accessories for resale, retailers will have the option of receiving 10% of every Kindle book purchased on Kindle devices sold by the bookstore for the first two years after a customer buys a device. Learn more at http://source.amazon.com.
“We believe that retailers, online or offline, small or large, should be striving to offer customers what they want—and many customers want to read both digital and print books,” said Russ Grandinetti, Vice President, Amazon Kindle. “For many years, bookstores have successfully sold print books on Amazon—now Amazon Source extends this opportunity to digital. With Amazon Source, customers don’t have to choose between e-books and their favorite neighborhood bookstore—they can have both.”
Amazon Source builds on the technology and sales integration launched with Waterstones in 2012.
“We are committed to offering the best possible book buying experience. It is a truly exciting prospect to harness the respective strengths of Waterstones and Amazon to provide a dramatically better digital reading experience for our customers. Alongside Amazon, we have married the best digital readers, the Kindle family, to the singular pleasures of browsing a curated bookshop. With the combination of our talents we are on our way to offering the exceptional customer proposition to which we both aspire,” said James Daunt, Managing Director of Waterstones.
Several bookstores have already been using Amazon Source in a pilot program.
“This is a natural fit. Amazon and University of Puget Sound both offer educational resources to students, and it’s always better to work together. Being a small store sometimes hinders our options to sell technology devices, but Amazon Source made it very easy to sign up and place our first order. We think our students will be really happy to be able to touch and try Kindle tablets and e-readers in their campus store. Having the products right in front of them makes buying decisions easier and more convenient,” said Barbara Racine, Bookstore Manager at the University of Puget Sound Campus Bookstore, Tacoma, WA.
“JJ Books is excited to expand our selection to now include Kindle devices for our customers. We are selling Kindle e-readers, tablets, and accessories in our store to expand our customer base and build toward the future bookstore model. We feel that Amazon is the leader for e-readers. Teaming up with Amazon to bridge the move to electronic books will help us find a means of long-term viability for our independent bookstore. Kindle will help us bridge the evolution of the bookstore into the Internet age,” said Jason Bailey, Co-Owner of JJ Books, Bothell, WA.
Retailers that are part of the program can use Amazon Source (http://source.amazon.com) to purchase Kindle devices and accessories for resale. Retailers can choose between two programs:
1) Bookseller Program: Earn 10% of the price of every Kindle book purchased by their customers from their Kindle devices for two years from device purchase. This is in addition to the discount the bookseller receives when purchasing the devices and accessories from Amazon.
2) General Retail Program: Receive a larger discount when purchasing the devices from Amazon, but do not receive revenue from their customers’ Kindle book purchases.
The first order from Amazon Source is worry-free for retailers—if a retailer decides they no longer want to sell Kindle, Amazon will buy back the inventory for up to six months after their first order, with no questions asked.
To learn more about Amazon Source visit http://source.amazon.com, or contact Amazon Source at: email@example.com.
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.
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